It's about 0.00000004 times the number of Chickens in the World.
In other words, 690 is 0.0000000360 times the count of Chickens in the World, and the count of Chickens in the World is 28,000,000 times that amount.(a.k.a. fowl) (Gallus gallus domesticus) (2011 figures) (average population)
It's about 0.000000003 times the number of Emails Sent per Day.
In other words, 690 is 0.000000002350 times the count of Emails Sent per Day, and the count of Emails Sent per Day is 426,000,000 times that amount.(2010 figures) (estimated averages)
Each day, human computer users and automated programs send about 294 billion emails. Of those, an estimated 214 billion emails are spam advertisements for pharmaceuticals or drugs.