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How much is 78?

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It's about one-twenty-fifth the number of Daily Newspapers in Circulation Worldwide.
In other words, 78 is 0.03695 times the count of Daily Newspapers in Circulation Worldwide, and the count of Daily Newspapers in Circulation Worldwide is 27.06 times that amount.
(2013 figures) (regional and local, plus national figures; paid only)
There are 2,111 paid, daily newspapers with a regional, local, or national distribution in circulation worldwide. Combined, these newspapers have a readership of about 150 million people.
It's about 40 times the number of Escalators in the State of Wyoming.
In other words, the count of Escalators in the State of Wyoming is 0.03 times 78.
(2013 figures)
There are only two escalators in the State of Wyoming (although there are apparently plenty of elevators). It is speculated that the lack of escalators is due to the older age of the buildings and the abundance of cheap land resulting in single-story structures. At the time the last count of escalators was made, the state had a population of just 576,000 people.
It's about one-seventieth the number of Bishops in the Catholic Church.
In other words, 78 is 0.01457 times the count of Bishops in the Catholic Church, and the count of Bishops in the Catholic Church is 68.630 times that amount.
(2015 figures; total Latin and Eastern Church figures; including Pope)
It's about one-one-hundredth the number of Blue Whales in the World.
In other words, 78 is 0.0092 times the count of Blue Whales in the World, and the count of Blue Whales in the World is 110 times that amount.
(Balaenoptera musculus) (2002 estimates)
It's about one-one-hundredth the number of Benches in Central Park.
In other words, the count of Benches in Central Park is 100 times 78.
(Manhattan, New York City, New York)
It's about one-one-hundredth the number of Written Characters in the Chinese Language.
In other words, 78 is 0.00834 times the count of Written Characters in the Chinese Language, and the count of Written Characters in the Chinese Language is 119.90 times that amount.
(zhōngwén, 中文) (Hànzì, 汉字/漢字; Shuowen Jiezi count; distinct characters)
According to the Han Dynasty dictionary, Shuowen Jiezi (說文解字), there are 9,353 distinct Han characters used to depict the Chinese language. Fluency in written Chinese requires mastery of 4,000 - 5,000 of these characters.
It's about one-four-hundred-fiftieth the number of McDonald's Locations in the World.
In other words, the count of McDonald's Locations in the World is 450 times 78.
(2015 figures) (approximate)