Bluebulb Projects' The Measure of Things presents:
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How much is 970?

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It's about 0.00000005 times the number of Chickens in the World.
In other words, 970 is 0.000000051 times the count of Chickens in the World, and the count of Chickens in the World is 20,000,000 times that amount.
(a.k.a. fowl) (Gallus gallus domesticus) (2011 figures) (average population)
It's about 0.000000004 times the number of Emails Sent per Day.
In other words, 970 is 0.0000000033 times the count of Emails Sent per Day, and the count of Emails Sent per Day is 303,000,000 times that amount.
(2010 figures) (estimated averages)
Each day, human computer users and automated programs send about 294 billion emails. Of those, an estimated 214 billion emails are spam advertisements for pharmaceuticals or drugs.