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How much is 960?

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It's about half the number of Steps in the Sears Tower
In other words, 960 is 0.45520 times the count of Steps in the Sears Tower, and the count of Steps in the Sears Tower is 2.1970 times that amount.
(a.k.a. Willis Tower) (Chicago, Illinois) (steps per stairwell)
It's about half the number of Daily Newspapers in Circulation Worldwide
In other words, 960 is 0.45480 times the count of Daily Newspapers in Circulation Worldwide, and the count of Daily Newspapers in Circulation Worldwide is 2.1990 times that amount.
(2013 figures) (regional and local, plus national figures; paid only)
There are 2,111 paid, daily newspapers with a regional, local, or national distribution in circulation worldwide. Combined, these newspapers have a readership of about 150 million people.
It's about two-and-a-half times the number of Sesame Seeds on a Big Mac bun
In other words, the count of Sesame Seeds on a Big Mac bun is 0.370 times 960.
(McDonald's sandwich; approximate figures)
Each McDonald's Big Mac crown bun contains about 350 sesame seeds. McDonald's serves about 1.57 million Big Macs to its customers each day.
It's about three times the number of Vertebrae in a Snake's Body
In other words, the count of Vertebrae in a Snake's Body is 0.30 times 960.
(Serpentes) (Approximate)
It's about three times the number of Manned Flights to Space
In other words, 960 is 3.08 times the count of a Manned Flights to Space, and the count of a Manned Flights to Space is 0.3250 times that amount.
(2016 figures) (flights with at least 80km altitude; US, Russia, the Soviet Union, and China)
Since the flight of the Vostok 1 in April, 1961, there have been a total of 312 manned spaceflights under the American, Russian, Soviet, and Chinese space programs. Furthermore, the space programs of the US, Russia, the Soviet Union, France, Argentina, and Iran have launched a total 32 monkeys (specifically rhesus, cynomolgus, and squirrel monkeys, macaques, chimpanzees) into space.
It's about three times the number of Beatles Songs
In other words, 960 is 3.110 times the count of Beatles Songs, and the count of Beatles Songs is 0.3220 times that amount.
(a.k.a. The Beatles) (1958 thru 1996)
On a total of 58 albums, the Beatles recorded 309 songs during their performing career (with three of the songs released only on post-breakup Anthology albums after 1970). Of their catalog, a total of thirteen songs were number-one chart hits in both the US and the UK.
It's about three-and-a-half times the number of Professional Baseball Teams in the United States
In other words, 960 is 3.480 times the count of Professional Baseball Teams in the United States, and the count of Professional Baseball Teams in the United States is 0.2870 times that amount.
(2016 figures) (includes Major, Minor, and Independent Leagues)