Bluebulb Projects' The Measure of Things presents:
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How much is 960?

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It's about 0.00000005 times the number of Chickens in the World
In other words, 960 is 0.0000000510 times the count of Chickens in the World, and the count of Chickens in the World is 20,000,000 times that amount.
(a.k.a. fowl) (Gallus gallus domesticus) (2011 figures) (average population)
It's about 0.000000004 times the number of Emails Sent per Day
In other words, 960 is 0.000000003270 times the count of Emails Sent per Day, and the count of Emails Sent per Day is 306,000,000 times that amount.
(2010 figures) (estimated averages)