Bluebulb Projects' The Measure of Things presents:
312 is about nine-tenths the number of Sesame Seeds on a Big Mac bun.
In other words, it's 0.89 times the count of Sesame Seeds on a Big Mac bun, and the count of Sesame Seeds on a Big Mac bun is 1.1 times that amount.
(McDonald's sandwich; approximate figures)
Each McDonald's Big Mac crown bun contains about 350 sesame seeds. McDonald's serves about 1.57 million Big Macs to its customers each day.