Bluebulb Projects' The Measure of Things presents:
970 is about one-two-hundredth the number of Letters in the Longest English Word
In other words, it's 0.00511013 times the count of Letters in the Longest English Word, and the count of Letters in the Longest English Word is 195.690 times that amount.
The longest word in the English language (although somewhat disputed) is a chemical name for the substance connectin, made up of 189,819 letters (Click here to see the word...). The longest word found in most dictionaries, pneumonoultramicroscopicsilicovolcanoconiosis, has just 45 letters.