Bluebulb Projects presents:
The Measure of Things Logo
Step 1: What kind of measurement do you want to compare?
Length Icon (Ruler)
Length
Weight (Mass) Icon (Scale)
Weight
Speed Icon (Running Man)
Speed
Time Icon (Clock)
Time
Area Icon (Floorplan)
Area
Volume Icon (Beaker)
Volume
Computer Data Icon (Laptop)
Data

Click an icon above to choose a measurement type for comparison. This space will display an explanation as you move your mouse over the icons.
Unit

Amount





About Us

Wondering how big, small, tall, long, fast, heavy, or old something is? The Measure of Things is a tool to help you understand physical quantites in terms of things you (or your audience) are already familiar with. Need a metaphor to emphasize a written measurement? Try including a comparison to the size of a whale, or the height of the Empire State Building, or the speed of a bullet train. Need to understand how big a metric or English unit really is? Try comparing them to real, tangible objects that you see everyday.

Here are a few examples:
  • Through adopting these measures, we can reduce our total on-hand inventory by 230 units and save approximately 12,000 cubic feet of space in the warehouse, which will free up about 200 linear feet of shelf space.
  • A colony of brown bats can eat more than 3,360 fl oz of insects in a single evening.
  • The winning horse stood ran at 0.099 miles per second.
These phrases are all ok, but they're a little hard to understand — especially when they contain less intuitive measurements like miles per second. Try this instead: