It's about 7,000 times as much as a Magnetic Stripe Card.
In other words, the amount of a Magnetic Stripe Card is 0.0001 times 696 kilobytes.(maximum capacity; per ISO 7811 specification)
The storage capacity of a magnetic stripe on a credit or identification card is about 0.10 kilobytes. According to legend, Forrest Parry, the IBM engineer who developed the first magnetic stripe card in 1960, was able to solve the problem of adhering the strip to the card after his wife suggested using an iron.
It's about one-seven-thousandth as much as a DVD.
In other words, 696 kilobytes is 0.00014 times the amount of a DVD, and the amount of a DVD is 7,100 times that amount.(a.k.a. digital video disc) (single-side, single-layer; DVD-5 specification)
A typical capacity digital video disc will hold 4,900,000 kilobytes of data. Such disks are 1.2 mm (0.047 in) thick.
It's about one-seventy-five-thousandth as much as Wikipedia.
In other words, the amount of Wikipedia is 77,000 times 696 kilobytes.(2009 figures) (all languages)
As of 2009, Wikipedia held 56,000,000 kilobytes of publicly written and edited encyclopedia articles on 14.5 million subjects as well as associated commentary and discussion. Wikipedia is among the ten most popular websites on the Internet and the only non-profit entity in that group.
It's about one-seventy-five-thousandth as much as a Blu-ray Disc.
In other words, the amount of a Blu-ray Disc is 77,000 times 696 kilobytes.(a.k.a. BD) (dual-layer; Blu-ray disc)
A typical Blu-ray disc will hold 52,000,000 kilobytes of data. The increase in capacity versus a standard DVD is possible because of the smaller wavelength of blue light — 405 nanometers instead of 650 nanometers for the red laser light used in a DVD.
It's about one-two-hundred-fifty-thousandth as much as an iPod.
In other words, 696 kilobytes is 0.000004140 times the amount of an iPod, and the amount of an iPod is 242,000 times that amount.(a.k.a. Apple iPod) (2010 figures; for iPod classic, sixth generation)
A sixth-generation, iPod classic MP3 player offers a storage capacity of 168,000,000 kilobytes. Data is stored in the unit's hard drive, a 5,400 RPM SATA drive, which measures about 30 sq. cm (5 sq. in)
It's about 0.0000002 times as much as Watson.
In other words, 696 kilobytes is 0.000000160 times the amount of Watson, and the amount of Watson is 6,300,000 times that amount.(data store only)
Watson, the IBM supercomputer famous for competing against humans on the televised trivia game show Jeopardy!, utilizes 4,300,000,000 kilobytes of variously-structured data to formulate answers. While "thinking", Watson processes about 520,000,000 kilobytes of data per second.
It's about 0.00000010 times as much as a Gap, Inc. Customer Database.
In other words, 696 kilobytes is 0.0000001000 times the amount of a Gap, Inc. Customer Database, and the amount of a Gap, Inc. Customer Database is 10,000,000 times that amount.(a.k.a. The GAP Companies, a.k.a. Gap) (2012 figures)
The GAP Inc., the corporate parent of GAP store, Old Navy, and Banana Republic, has accumulated over 8,000,000,000 kilobytes of data on almost a billion customers. The GAP, Inc remains the largest apparel retailer in the United States and was the largest in the world from the mid-1990s until about 2008.