It's about 0.000000002 times as much as a Walmart's Mainframe.
In other words, 696 kilobytes is 0.00000000140 times the amount of a Walmart's Mainframe, and the amount of a Walmart's Mainframe is 710,000,000 times that amount.(a.k.a. Wal-Mart, a.k.a. Wal-Mart Stores, Inc) (2004 figures)
As of 2004, Walmart had accumulated nearly 460 terabytes of data about its customers, inventory, products, and sales. According to some estimates, the total area of all Walmart stores in the United States measures 64,000,000 sq. m.
It's about 0.000000001 times as much as The YouTube's video database.
In other words, 696 kilobytes is 0.000000001220 times the amount of The YouTube's video database, and the amount of The YouTube's video database is 820,000,000 times that amount.(2008 figures) (video data only)
YouTube's collection of user-generated and commercially-produced videos measures about 583,000,000,000,000.000000000000000000 kilobytes in total data volume. Every minute, an average of 35 hours of new video content is uploaded to YouTube.
It's about 0.0000000010 times as much as The Ancestry.com's Census Records.
In other words, 696 kilobytes is 0.000000001000 times the amount of The Ancestry.com's Census Records, and the amount of The Ancestry.com's Census Records is 1,000,000,000 times that amount.(2006 figures) (1790 to 1930 records only)
Updated in 2006 through a one-of-a-kind project, the genealogical research site Ancestry.com added 540 million names from records in the 1790 to 1930 US Census, capturing a total of 600,000,000,000 kilobytes of data. According to company estimates, the project took 6.6 million hours (750 person-years) to complete.
It's about 0.0000000008 times as much as The Google database.
In other words, 696 kilobytes is 0.000000000760 times the amount of The Google database, and the amount of The Google database is 1,300,000,000 times that amount.(2006 figures) (web crawler data; compressed)
As of 2006, the Google search engine database contained 910,000,000,000 kilobytes of compressed data about the web pages it had indexed while crawling the web. Each day, Google processes over one billion search requests.
It's about 0.0000000007 times as much as a Avatar.
In other words, 696 kilobytes is 0.000000000700 times the amount of a Avatar, and the amount of a Avatar is 1,000,000,000 times that amount.(a.k.a. James Cameron's Avatar, a.k.a. Avatar: An IMAX 3D experience) (production rendering data)
Using a combination of breakthrough techniques that ultimately made it the most expensive movie ever produced, the film Avatar required 1,000,000,000,000 kilobytes of storage space for its computer rendering. According to some sources, each frame of the 166-minute movie took an average of 47 person-hours to complete.
It's about 0.0000000007 times as much as Facebook's Photo Storage.
In other words, 696 kilobytes is 0.000000000700 times the amount of Facebook's Photo Storage, and the amount of Facebook's Photo Storage is 1,000,000,000 times that amount.(2008 figures) (total storage)
Facebook, the popular social networking site, hosts about 1,000,000,000,000 kilobytes of photos uploaded by its users as of 2008. Facebook users upload more than 2,000,000,000 kilobytes of new photos to this collection every day.
It's about 0.0000000005 times as much as World of Warcraft.
In other words, 696 kilobytes is 0.000000000520 times the amount of World of Warcraft, and the amount of World of Warcraft is 1,900,000,000 times that amount.(a.k.a. WoW) (2009 figures) (total storage for Blizzard Entertainment)
World of Warcraft, the popular massively multiplayer online role-playing game (MMORPG), uses 1,400,000,000,000 kilobytes of data for its operations. The game's development required about 5 years and included the enhancement of a proprietary 3D graphics engine developed for the prequel of the game.