It's about 0.00000000000010 times as much as All Spoken Words in Human History (recorded)
In other words, 10,000,000,000 nibbles is 0.0000000000001000 times the amount of All Spoken Words in Human History (recorded), and the amount of All Spoken Words in Human History (recorded) is 10,000,000,000,000 times that amount.(2003 figures) (assumes 16 Khz, 16-bit mono recording)
Criticizing a 2002 estimate of 12,000,000,000,000,000,000.0000000000000000000000 nibbles, linguist and University of Pennsylvania professor Mark Liberman asserted that it would actually require 99,000,000,000,000,002,097,152.0000000000000000000000000 nibbles to house a recording of all speech in human history, even at a relatively low level of quality. For the purposes of his calculations, Liberman estimated the total duration of such a project to include 416,390,367 years of continuous audio.
It's about 0.0000000010 times as much as The Internet
In other words, 10,000,000,000 nibbles is 0.000000001000 times the amount of The Internet, and the amount of The Internet is 1,000,000,000 times that amount.(2005 figures) (estimated)
Although the Internet is continuously changing, a 2005 estimate by Google CEO Eric Schmidt was that the total amount of data on the Internet would measure about 10,000,000,000,000,000,000.0000000000000000000000 nibbles. An estimated 1 trillion web pages are published on the Internet, excluding photos, videos, and music content.
It's about 0.00000007 times as much as The Books in the Library of Congress
In other words, 10,000,000,000 nibbles is 0.0000000700 times the amount of The Books in the Library of Congress, and the amount of The Books in the Library of Congress is 10,000,000 times that amount.(2009 figures) (digitized entire collection)
The total collection of books, photographs, and other media housed by the United States Library of Congress would occupy about 200,000,000,000,000,000.00000000000000000000 nibbles if fully digitized. The collection contains a total of 142,544,498 items as of 2009.
It's about 0.00000010 times as much as Mozy
In other words, 10,000,000,000 nibbles is 0.0000001000 times the amount of Mozy, and the amount of Mozy is 10,000,000 times that amount.(2009 figures) (total file storage)
Mozy, the online data backup service, stores about 100,000,000,000,000,000.00000000000000000000 nibbles of data backed up its users. Founded in 2005, Mozy's customer base has grown to 1 million personal and 60,000 business subscribers in just 5 years.
It's about one-one-millionth as much as The Letters Delivered by the US Postal Service in 2010
In other words, 10,000,000,000 nibbles is 0.000001000 times the amount of The Letters Delivered by the US Postal Service in 2010, and the amount of The Letters Delivered by the US Postal Service in 2010 is 1,000,000 times that amount.(2010 figures)
All letters delivered by the United States Postal Service in 2010 will equate to 10,000,000,000,000,000.0000000000000000000 nibbles of data if stored digitally. In delivering the mail, the Postal Service fleet travels a total of 1.25 billion miles annually.
It's about one-seven-hundred-thousandth as much as Netflix's Watch Instantly catalog
In other words, 10,000,000,000 nibbles is 0.000001410 times the amount of Netflix's Watch Instantly catalog, and the amount of Netflix's Watch Instantly catalog is 709,000 times that amount.(May, 2013 figures)
The uncompressed source copies of all the movies available for instant viewing on Netflix total 7,070,000,000,000,000.0000000000000000000 nibbles. According to estimates, videos streamed from Netflix account for about 29% of all Internet traffic
It's about one-five-hundred-fifty-thousandth as much as a Human Brain
In other words, the amount of a Human Brain is 560,000 times 10,000,000,000 nibbles.According to Northwestern University psychology professor Paul Reber, the capacity of the human brain is a theoretical 5,600,000,000,000,000.000000000000000000 nibbles. Each lobe of the brain consists of folded neural tissue with a total area, if unfolded, of about 0.24 sq. m.