It's about one-nine-hundredth as much as Watson
In other words, 10,000,000,000 nibbles is 0.0011 times the amount of Watson, and the amount of Watson is 910 times that amount.(data store only)
Watson, the IBM supercomputer famous for competing against humans on the televised trivia game show Jeopardy!, utilizes 8,800,000,000,000 nibbles of variously-structured data to formulate answers. While "thinking", Watson processes about 1,100,000,000,000 nibbles of data per second.
It's about one-one-thousand-five-hundredth as much as a Gap, Inc. Customer Database
In other words, the amount of a Gap, Inc. Customer Database is 1,000 times 10,000,000,000 nibbles.(a.k.a. The GAP Companies, a.k.a. Gap) (2012 figures)
The GAP Inc., the corporate parent of GAP store, Old Navy, and Banana Republic, has accumulated over 20,000,000,000,000 nibbles of data on almost a billion customers. The GAP, Inc remains the largest apparel retailer in the United States and was the largest in the world from the mid-1990s until about 2008.
It's about 2,000 times as much as a MP3 Song
In other words, the amount of a MP3 Song is 0.0005 times 10,000,000,000 nibbles.(a.k.a. MPEG-1 Audio Layer 3, a.k.a. MPEG-2 Audio Layer 3) (128 Kbps, "near-CD-quality"; 3 minutes duration; average)
A three-minute song of typical quality will be about 6,000,000 nibbles when encoded into MP3 format. The song Tom's Diner by Suzanne Vega was used by AT&T-Bell Labs engineer Karlheinz Brandenburg to test the compression process and is considered the first MP3 song.
It's about 3,000 times as much as a Digital Photo
In other words, 10,000,000,000 nibbles is 3,200 times the amount of a Digital Photo, and the amount of a Digital Photo is 0.00031 times that amount.(5.3 megapixels, JPEG compression, 100% quality, 24 bits/pixel)
A 5.3-megapixel digital camera photo requires about 3,100,000 nibbles of storage space. In 2010, it was expected that 90% of all professionally-taken photographs would be digital instead of film.
It's about 3,500 times as much as a Floppy Disk (3½-in)
In other words, 10,000,000,000 nibbles is 3,390.840 times the amount of a Floppy Disk (3½-in), and the amount of a Floppy Disk (3½-in) is 0.000294912 times that amount.(high density, IBM PC format)
Despite common reference to them as "1.44" megabyte (mB) disks, the actual capacity of the most common model of a 3&-in (8.9 cm) floppy disk is 2,949,120 nibbles. At the height of their use 1996, there were an estimated five billion disks in use — nearly one for each person on Earth at the time.
It's about one-nine-thousand-five-hundredth as much as The Amazon.com's databases
In other words, 10,000,000,000 nibbles is 0.000107466 times the amount of The Amazon.com's databases, and the amount of The Amazon.com's databases is 9,305.270 times that amount.(largest databases only; 2005 figures)
Amazon.com maintains information on the millions of items sold on it's e-Commerce website and the websites of its affiliate companies, as well as information on customer orders and browsing history, and excerpts from nearly a quarter-billion books in databases totaling an estimated 95,285,900,000,000 nibbles of data. Amazon.com receives over 615 million visits to its US website each year.
It's about one-fifteen-thousandth as much as The Google Earth database
In other words, the amount of The Google Earth database is 15,500 times 10,000,000,000 nibbles.(2006 figures) (raw imagery and indexes storage)
As of 2006, Google was storing 155,000,000,000,000.000000000000000000 nibbles of raw image and index data for its satellite photo and virtual globe application, Google Earth. The application offers high resolution satellite imagery of 60% of the populated areas of the world, according to 2010 estimates.