It's about one-five-hundred-fifty-thousandth as much as The US Census Bureau
In other words, the amount of The US Census Bureau is 560,000 times 10,000,000,000 nibbles.(a.k.a. United States Census Bureau, a.k.a. Bureau of the Census) (2010 figures) (total active data)
The United States Census Bureau administers 5,600,000,000,000,000.000000000000000000 nibbles of demographic and population data gathered through the decennial census and other surveys. The Census Bureau makes the results of each census public 72 years after they are gathered.
It's about one-seven-hundred-thousandth as much as Netflix's Watch Instantly catalog
In other words, 10,000,000,000 nibbles is 0.000001410 times the amount of Netflix's Watch Instantly catalog, and the amount of Netflix's Watch Instantly catalog is 709,000 times that amount.(May, 2013 figures)
The uncompressed source copies of all the movies available for instant viewing on Netflix total 7,070,000,000,000,000.0000000000000000000 nibbles. According to estimates, videos streamed from Netflix account for about 29% of all Internet traffic
It's about one-one-millionth as much as The Letters Delivered by the US Postal Service in 2010
In other words, 10,000,000,000 nibbles is 0.000001000 times the amount of The Letters Delivered by the US Postal Service in 2010, and the amount of The Letters Delivered by the US Postal Service in 2010 is 1,000,000 times that amount.(2010 figures)
All letters delivered by the United States Postal Service in 2010 will equate to 10,000,000,000,000,000.0000000000000000000 nibbles of data if stored digitally. In delivering the mail, the Postal Service fleet travels a total of 1.25 billion miles annually.
It's about 2,000,000 times as much as a Page of Text
In other words, 10,000,000,000 nibbles is 2,100,000 times the amount of a Page of Text, and the amount of a Page of Text is 0.000000480 times that amount.(50 lines, 50 characters per line, ASCII encoding)
A 50-character-per-line, 50-line page of Latin alphabet text requires 5,000 nibbles when digitally represented. The Google Books project, which has produced hundreds of millions of pages of digital text, used a robotic device to digitize over eight million titles at a rate of about 1,000 pages per second.
It's about 0.00000010 times as much as Mozy
In other words, 10,000,000,000 nibbles is 0.0000001000 times the amount of Mozy, and the amount of Mozy is 10,000,000 times that amount.(2009 figures) (total file storage)
Mozy, the online data backup service, stores about 100,000,000,000,000,000.00000000000000000000 nibbles of data backed up its users. Founded in 2005, Mozy's customer base has grown to 1 million personal and 60,000 business subscribers in just 5 years.
It's about 0.00000007 times as much as The Books in the Library of Congress
In other words, 10,000,000,000 nibbles is 0.0000000700 times the amount of The Books in the Library of Congress, and the amount of The Books in the Library of Congress is 10,000,000 times that amount.(2009 figures) (digitized entire collection)
The total collection of books, photographs, and other media housed by the United States Library of Congress would occupy about 200,000,000,000,000,000.00000000000000000000 nibbles if fully digitized. The collection contains a total of 142,544,498 items as of 2009.
It's about 50,000,000 times as much as a Magnetic Stripe Card
In other words, the amount of a Magnetic Stripe Card is 0.0000000200 times 10,000,000,000 nibbles.(maximum capacity; per ISO 7811 specification)
The storage capacity of a magnetic stripe on a credit or identification card is about 300 nibbles. According to legend, Forrest Parry, the IBM engineer who developed the first magnetic stripe card in 1960, was able to solve the problem of adhering the strip to the card after his wife suggested using an iron.