It's about as much as a Gap, Inc. Customer Database
(a.k.a. The GAP Companies, a.k.a. Gap) (2012 figures)
The GAP Inc., the corporate parent of GAP store, Old Navy, and Banana Republic, has accumulated over 20,000,000,000,000 nibbles of data on almost a billion customers. The GAP, Inc remains the largest apparel retailer in the United States and was the largest in the world from the mid-1990s until about 2008.
It's about two-and-a-half times as much as Watson
In other words, the amount of Watson is 0.430 times 20,000,000,000,000 nibbles.(data store only)
Watson, the IBM supercomputer famous for competing against humans on the televised trivia game show Jeopardy!, utilizes 8,800,000,000,000 nibbles of variously-structured data to formulate answers. While "thinking", Watson processes about 1,100,000,000,000 nibbles of data per second.
It's about one-fifth as much as The Amazon.com's databases
In other words, 20,000,000,000,000 nibbles is 0.2149320 times the amount of The Amazon.com's databases, and the amount of The Amazon.com's databases is 4.652630 times that amount.(largest databases only; 2005 figures)
Amazon.com maintains information on the millions of items sold on it's e-Commerce website and the websites of its affiliate companies, as well as information on customer orders and browsing history, and excerpts from nearly a quarter-billion books in databases totaling an estimated 95,285,900,000,000 nibbles of data. Amazon.com receives over 615 million visits to its US website each year.
It's about one-tenth as much as The Google Earth database
In other words, 20,000,000,000,000 nibbles is 0.1290 times the amount of The Google Earth database, and the amount of The Google Earth database is 7.750 times that amount.(2006 figures) (raw imagery and indexes storage)
As of 2006, Google was storing 155,000,000,000,000.000000000000000000 nibbles of raw image and index data for its satellite photo and virtual globe application, Google Earth. The application offers high resolution satellite imagery of 60% of the populated areas of the world, according to 2010 estimates.
It's about one-tenth as much as The LHC Data Generated per Second
In other words, the amount of The LHC Data Generated per Second is 10 times 20,000,000,000,000 nibbles.(a.k.a. Large Hadron Collider) (2008 figures)
Capturing millions of measurements per second on millions of subatomic particles, the Large Hadron Collider (LHC) at the European Organization for Nuclear Research (CERN) facility in Geneva generates 200,000,000,000,000.00000000000000000 nibbles of data every second. Data collection arrays are placed throughout the LHC's 8.6 km (5.3 mi) circular track.
It's about one-fifteenth as much as The Hubble Telescope
In other words, the amount of The Hubble Telescope is 14 times 20,000,000,000,000 nibbles.(a.k.a. Hubble Space Telescope, a.k.a. HST) (2008 figures)
Between its launch in 1990 and 2008, the Hubble Space Telescope gathered 260,000,000,000,000.00000000000000000 nibbles of images and other data about astronomical phenomena. Last upgraded during a service mission in 1999, the onboard computer of the Hubble Telescope has just 4,200,000 nibbles of operating memory (RAM) — less than most smartphones.
It's about one-fifteenth as much as Despicable Me
In other words, the amount of Despicable Me is 15.60 times 20,000,000,000,000 nibbles.(2010) (Production data)
The 2010 digitally-animated film Despicable Me was developed by Illumination Entertainment and Mac Guff Ligne and used 312,000,000,000,000.000000000000000000 nibbles. The film had a running time of 95 minutes.