It's about as much as an iPod
It's about three times as much as Wikipedia
In other words, the amount of Wikipedia is 0.330 times 344,000,000,000 nibbles.(2009 figures) (all languages)
As of 2009, Wikipedia held 110,000,000,000 nibbles of publicly written and edited encyclopedia articles on 14.5 million subjects as well as associated commentary and discussion. Wikipedia is among the ten most popular websites on the Internet and the only non-profit entity in that group.
It's about three times as much as a Blu-ray Disc
In other words, 344,000,000,000 nibbles is 3.20 times the amount of a Blu-ray Disc, and the amount of a Blu-ray Disc is 0.310 times that amount.(a.k.a. BD) (dual-layer; Blu-ray disc)
A typical Blu-ray disc will hold 110,000,000,000 nibbles of data. The increase in capacity versus a standard DVD is possible because of the smaller wavelength of blue light — 405 nanometers instead of 650 nanometers for the red laser light used in a DVD.
It's about one-twenty-fifth as much as Watson
In other words, the amount of Watson is 26 times 344,000,000,000 nibbles.(data store only)
Watson, the IBM supercomputer famous for competing against humans on the televised trivia game show Jeopardy!, utilizes 8,800,000,000,000 nibbles of variously-structured data to formulate answers. While "thinking", Watson processes about 1,100,000,000,000 nibbles of data per second.
It's about thirty times as much as a DVD
It's about forty times as much as an HDTV Television Show (30 Minutes)
In other words, the amount of an HDTV Television Show (30 Minutes) is 0.0263 times 344,000,000,000 nibbles.(a.k.a. High Definition television, a.k.a. HD) (digital signal, QAM-256; 30 minutes)
Broadcast cable HDTV signals contain about 5,030,000 nibbles of data per second, or 9,060,000,000 nibbles in a thirty-minute television show. The first High Definition television broadcast was news footage from John Glenn's 1998 mission on the space shuttle Discovery.
It's about one-fiftieth as much as a Gap, Inc. Customer Database
In other words, the amount of a Gap, Inc. Customer Database is 50 times 344,000,000,000 nibbles.(a.k.a. The GAP Companies, a.k.a. Gap) (2012 figures)
The GAP Inc., the corporate parent of GAP store, Old Navy, and Banana Republic, has accumulated over 20,000,000,000,000 nibbles of data on almost a billion customers. The GAP, Inc remains the largest apparel retailer in the United States and was the largest in the world from the mid-1990s until about 2008.