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How heavy is 343 kilograms?

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It's about half as heavy as a Cow.
In other words, the weight of a Cow is 2 times 343 kilograms.
(for Holstein, a.k.a. Holstein Friesian, a.k.a. Friesian, Bos primigenius) (adult, heifer)
A mature Holstein cow (the well-known black-and-white, spotted breed of cow) typically weighs 680 kg. President William Howard Taft (1909 - 1913) kept a Holstein cow named Pauline Wayne on the White House grounds — a gift from a Wisconsin senator and the source of the First Family's milk.
It's about two times as heavy as a Reindeer.
In other words, 343 kilograms is 2.07 times the weight of a Reindeer, and the weight of a Reindeer is 0.4830 times that amount.
(for Rangifer tarandus granti, adult, bull) (a.k.a. Caribou) ()Rangifer tarandus)
An adult, male reindeer weighs between 159 and 182 kg. Reindeer undertake a lengthy annual migration, with some herds traveling up to 5,000 km.

To all those observing, Merry Christmas from the Measure of Things.
It's about two-and-a-half times as heavy as a Panda Bear.
In other words, the weight of a Panda Bear is 0.430 times 343 kilograms.
(a.k.a. Giant Panda, Ailuropoda melanoleuca)(Adult, male)
An adult, male Giant Panda weighs up to 150 kg. Despite having the digestive system of a carnivore, the panda eats only bamboo and must eat up to 6.4 kg of it per day to compensate for the limited energy the plant provides.
It's about four times as heavy as a Kangaroo.
In other words, the weight of a Kangaroo is 0.250 times 343 kilograms.
(for red kangaroo, Macropus rufus) (adult, male)
An adult, male red kangaroo weighs up to 85 kg. Fantastic jumpers, red kangaroos can leap horizontally 9 m (30 ft) and vertically 3 m (9 ft) in a single bound.
It's about four-and-a-half times as heavy as a Beer Keg.
In other words, 343 kilograms is 4.7110 times the weight of a Beer Keg, and the weight of a Beer Keg is 0.21230 times that amount.
(for US half-barrel, full keg; draft beer; including keg itself, stainless steel)
A typical, half-barrel beer keg weighs 72.80 kg when full. A keg of this size contains 15.5 gallons of beer, or the equivalent of 6.8 cases.
It's about one-fifth as heavy as a Car.
In other words, 343 kilograms is 0.20760 times the weight of a Car, and the weight of a Car is 4.8170 times that amount.
(for 2009 Ford Taurus; automatic transmission; curb weight)
A 2009 Ford Taurus weighs 1,652 kg. The first mass-produced car, the Curved Dash Oldsmobile — introduced in 1901 — weighed just 386 kg.
It's about one-fifth as heavy as a Rhinoceros.
In other words, 343 kilograms is 0.160 times the weight of a Rhinoceros, and the weight of a Rhinoceros is 6.30 times that amount.
(for Black rhinoceros, Diceros bicornis) (Adult, male)
An adult black rhinoceros weighs between 1,400 and 2,800 kg. Rhinoceros are extremely aggressive — nearly one of every two males will die as a result of fighting with other rhinoceros.