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177 nibbles is about 0.000000000010 times as much as a Gap, Inc. Customer Database
In other words, it's 0.00000000001000 times the amount of a Gap, Inc. Customer Database, and the amount of a Gap, Inc. Customer Database is 100,000,000,000 times that amount.
(a.k.a. The GAP Companies, a.k.a. Gap) (2012 figures)
The GAP Inc., the corporate parent of GAP store, Old Navy, and Banana Republic, has accumulated over 20,000,000,000,000 nibbles of data on almost a billion customers. The GAP, Inc remains the largest apparel retailer in the United States and was the largest in the world from the mid-1990s until about 2008.
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