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Is 0.310 rods as long as The Shanghai World Financial Center?

It's about one-three-hundredth as tall as The Shanghai World Financial Center
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The height of The Shanghai World Financial Center is about 97.80 rods.
(上海环球金融中 上海環球金融中心, Shànghǎi huánqiú jīnróng zhōngxīn) (a.k.a. SWFC) (Shanghai, China) (to spire)
The Shanghai World Financial Center is 97.80 rods tall to its roof. It is home to both the world's highest hotel (on its 79th through 93rd floors) and the world's tallest observation deck (on its 100th floor, approximately 94.20 rods above ground).
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