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How much is 696 kilobytes?

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It's about 0.00000000000010 times as much as The Internet.
In other words, 696 kilobytes is 0.0000000000001000 times the amount of The Internet, and the amount of The Internet is 10,000,000,000,000 times that amount.
(2005 figures) (estimated)
Although the Internet is continuously changing, a 2005 estimate by Google CEO Eric Schmidt was that the total amount of data on the Internet would measure about 5,000,000,000,000,000.000000000000000000 kilobytes. An estimated 1 trillion web pages are published on the Internet, excluding photos, videos, and music content.
It's about 0.00000000000000002 times as much as All Spoken Words in Human History (recorded).
In other words, 696 kilobytes is 0.0000000000000000140 times the amount of All Spoken Words in Human History (recorded), and the amount of All Spoken Words in Human History (recorded) is 71,000,000,000,000,000.0000000000000000000 times that amount.
(2003 figures) (assumes 16 Khz, 16-bit mono recording)
Criticizing a 2002 estimate of 5,600,000,000,000,000.000000000000000000 kilobytes, linguist and University of Pennsylvania professor Mark Liberman asserted that it would actually require 48,000,000,000,000,000,000.0000000000000000000000 kilobytes to house a recording of all speech in human history, even at a relatively low level of quality. For the purposes of his calculations, Liberman estimated the total duration of such a project to include 416,390,367 years of continuous audio.